Power BI Report
Executive KPI Dashboard
Gives leadership a single, trustworthy view of company health every Monday morning.
Power BI
Custom visuals
Executive reporting
Trusted by teams at 15+ organizations
Stakeholders don't read tables.
They trust what looks right.
I design Power BI reports that don't just display data — they make the right insight impossible to miss. Because when it looks right, people act on it.
Trusted by teams who care about design
Design isn't decoration. It's comprehension.
Three reasons your reports need a designer, not just a developer
Reports get ignored
Stakeholders disengage from cluttered dashboards no matter how accurate the underlying data is. If it takes effort to read, it doesn't get read.
Design builds trust
A polished report signals professionalism and rigor. Executives feel confident acting on numbers presented with care.
Clarity drives action
When the right insight is visually obvious, decisions happen faster. Good design removes the friction between data and action.
The work
Each report designed to answer a specific question at a glance
Power BI Report
Supply Chain Analytics
Surfaces bottlenecks across the logistics network before they become missed shipments.
Power BI
Data modelling
Operations
Power BI Report
HR Workforce Overview
Turns headcount, attrition and DEI metrics into a story HR business partners actually present.
Power BI
Custom visuals
HR analytics
Power BI Report
Financial Performance Report
Reconciles budget vs. actuals across business units with drill-through to the transaction level.
Power BI
DAX
Finance
Power BI Report
Marketing Campaign Tracker
Connects spend to pipeline so marketing can defend budget with confidence, not guesswork.
Power BI
Custom visuals
Marketing
Power BI Report
Operations Command Centre
A real-time view of plant throughput that floor managers actually keep open all day.
Power BI
Real-time data
Operations
Reports people actually use
Great design isn't static — it guides the user through the story
Total revenue
$1.84M
Filtering: Q3
Region: West
+18% vs. last quarter
Custom visuals built from scratch
Interactions designed for stakeholder thinking
Every tooltip and drill-through considered
How I work
A repeatable process built for clarity, not just delivery
01
Discover
Understand the business question, the audience, and what decision the report needs to drive.
02
Architect
Structure the data model and report layout so every page has a clear hierarchy and purpose.
03
Design
Build a custom visual language and theme, then lay out the canvas with intent, not defaults.
04
Deliver
Hand off with documentation, a training walkthrough, and a report your team can maintain.
Photo
The person behind the reports
I started on the data side — writing SQL, building data models, and shipping reports that were technically correct and routinely ignored. That gap is what pulled me toward design.
Today I sit at the intersection of analytics engineering and visual design: someone who understands the DAX behind a measure and the visual hierarchy that makes that measure land. I've spent years refining custom Power BI themes, visuals, and interaction patterns built specifically for how stakeholders actually read a screen.
The result is reporting that gets opened, trusted, and acted on — not just exported once and forgotten.
Power BI
DAX
Data modelling
Custom visuals
UX design
SQL
Azure
Figma
Stakeholder reporting
What clients say
Feedback on the work, not just the data
"Our board meetings changed overnight. The same numbers we'd had for years finally got understood in the first five minutes instead of debated for thirty."
"I didn't realize how much our old dashboards were costing us in trust until I saw the redesign. Adoption went from a handful of users to the whole leadership team."
"This wasn't a reporting project, it was a communication project. The report now does the persuading so I don't have to in every meeting."
Currently accepting projects
Let's build something worth looking at
Available for contract Power BI and analytics design engagements.